Specifications include, but are not limited to: The City of Laguna Niguel (City) is soliciting proposals from qualified firms (Consultant) to develop a marketing, branding, communications, and public outreach campaign to coincide with the inaugural year of the City’s new Summer Trolley Program (Trolley Program). The Consultant will have experience in traditional and nontraditional advertising, word of mouth advertising, social media, graphic design, research, and public relations. In addition to helping promote the inaugural year of the Trolley Program, the City is seeking an ongoing campaign that incorporates a wide range of marketing strategies that effectively promote, increase awareness and ridership, and implement branding of the Trolley Program to key audiences.
