Specifications include, but are not limited to: • Execute a weekly strategy discussion with designated City contact(s) by phone or any other reasonable means of communication. • Monitor local and national publications and online alerts for stories about Cudahy. • Monitor and report on communications metrics on a monthly basis. Metrics may include, but are not limited to the following: hits per page; most visited page, total views; total time spent on website; bait clicking; and other performance measures as determined. • Develop and manage a 12-month calendar for City-wide communications and outreach plan. • Provide leadership and direction for the implementation and maintenance of a citywide strategic communication plan that keeps the public and the workforce highly informed, engages the public in local government, and manages media relations. • Manage and monitor the use of all forms of communication including social media platforms, the city's media channels, print materials, and other communication methods that are available or might become available in the future • Provide recommendations and/or strategies as deemed appropriate to enhance the City's image, messaging and brand identity. • Concept development, including quality graphic design. • Develop original copy (text), copywriting and editing in both English and Spanish. • Manage a monthly digital news platform to educate and advise subscribers on City issues, meetings, events, programs, services and/or projects on a monthly basis. • Work with city partners and influencers to gather news about Cudahy for distribution via social media, e-news platform and/or City website. • Manage the City emergency communications platform, Nixle/Everbridge to inform residents about road closures and other public safety issues.
