Specifications include, but are not limited to: Develop an overall communications plan that allows City Hall to communicate effectively with key City-wide stakeholders Develop an external communications strategy that communicates positive news of the City with key external publics, including but limited to Southern California residents, businesses and public officials news media and visitors/tourists Develop strategic marketing communications and brand support to assist the City in promoting initiatives, events, and programs. Graphic design and production of marketing and advertising materials (write, edit, and proof copy). Recommend and implement public relations and marketing communication strategies Offer input on the Citys current digital presence (including the Citys website and any social media sites maintained by the City).