Specifications include, but are not limited to: Public Awareness/Media Relations Support PWA's public and media relations activities and provide back ground to media and set interviews with various civic organizations for PWA spokes people. Provide support for special PWA events or activities, approximately 4 per year,such as: National Public Works Week, Annual PWA State of the Agency meetings (update for all PWA employees about Agency initiatives/activities and employee recognition), and Disaster Preparedness Exercises.Produce the Agency's internal newsletter "The Pipeline," provide topic suggestions, interview staff, write copy, edit articles, provide newsletter via electronic means for uploading to our PWA internet and intranet websites.Approximately ten issues per year. Twice a year for special events, provide 500hardcopies of newsletter for distribution to all employees. (see Exhibit C)Work with VC Reporter, VC Star, Acorn, Ojai Valley News, and local radio, andtelevision and other electronic media to help build relationships with theirreporters who cover PWA. Develop strategy to provide media engagement(for other than Board of Supervisors actions or emergency/disasters) at least 8 times per year.Book Speaking engagements at least quarterly for PWA managers where they may be interviewed by reporter covering those meetings and conferences. Website While working with the PWA website team and Notionist (consultant), provide ideas for design and enhancements to the PWA internet website at http://portal.countyofventura.org/portal/page/portal/PUBLIC_WORKS. This website was built on an Oracle platform but is currently in the process of being redesigned using a Joomla platform with a completely new look and feel that will be service oriented versus department oriented as the current website is.While working with the PWA website team, provide ideas for design and enhancement for the PWA intranet website (internal Ventura County website).This website functions as a communication and resource tool to employees of the Public Works Agency.Provide ideas for content, write copy and/or edit articles for both the internet and intranet websites.Provide ideas and a strategy to use other electronic/social media.
