Specifications include, but are not limited to:Needs Assessment A successful Needs Assessment will assist the City in identifying key constituencies’ current and future uses of the website. The Needs Assessment may include the tasks outlined below. Based on professional experience, Consultants are encouraged to identify any suggested modifications or additions to the list of tasks below. • Outreach to staff, residents, community members and elected officials to understand how the current website is being used and anticipate how it will be used in the future. This process should identify the strategy for managing the different channels that constituents use for information. Outreach may include focus group meetings, surveys, interviews or other methods determined by the Consultant to gather information. • Analyze the current website user trends and patterns through analytics. Recommend performance metrics that should be used to measure the success of the new website. • Identify the current roadblocks that prevent the City’s current website from being: - accessible (to City staff and community users); - user-friendly (to City staff and community users); - consistent (with the City’s message and communications strategy); - current; - informational; - visually consistent; and - organized. • Identify proposed solutions to these roadblocks. • Determine any regulatory or contractual obligations to host certain information on the City’s website. This should specifically include any current or future accessibility requirements including Americans with Disabilities Act (ADA) requirements and any others as applicable. • Provide professional recommendations on best practices for website design and functional features, particularly the features that will make the new website cutting edge and innovative. • Prioritize the needs, wants, and expectations of the City’s website.
