▪ Development and Execution of Public Engagement Strategies: Design and implement comprehensive public engagement strategies that foster trust and transparency, utilizing both in-person and digital approaches tailored to meet diverse community needs. This includes a written communications plan. ▪ Social Media Strategy and Support: Develop and guide the effective use of social media platforms to enhance real-time communication, increase outreach, and facilitate community dialogue. ▪ Recommendations on Engagement Tools and Platforms: Identify and recommend best-in-class tools, platforms, and technologies that promote timely, accessible, and interactive communication with the public. ▪ Media Relations and Messaging Support: Provide training and advisory services on effective media relations, message development, and storytelling that align with the City and Police Department’s goals and values. ▪ Staff Training and Capacity Building: Deliver targeted training and coaching to the City’s Public Information Officer (PIO), designated police personnel, and other staff to strengthen internal communications capacity and build confidence in public-facing roles. ▪ Crisis Communications Guidance: Offer strategic advice and messaging support during high-profile, sensitive, or crisis situations, ensuring that communications are timely, coordinated, and aligned with community expectations. ▪ On-Site Engagement: Conduct in-person meetings and training sessions with staff at least once every two months to reinforce skills, assess progress, and address evolving needs. ▪ Ongoing Availability and Support: Be accessible to designated staff seven days a week to respond to questions, review and edit press releases, and provide timely feedback on communication materials and strategies.
