Specifications include, but are not limited to: The types of services in this integrated approach include (but are not limited to) the following: • Campaign and strategy conception and planning – ones that integrate messages across diverse media that empower and engage target audiences. • Community based social marketing (CBSM) - CBSM is based upon research in the social sciences that demonstrates that behavior change is most effectively achieved through initiatives delivered at the community level which focus on removing barriers to an activity while simultaneously enhancing the activity’s benefits. • ‘Traditional’ media – print ads, newsletters, brochures, bill inserts • ‘New’ media – viral marketing, blogs, person to person, social networks, video sharing sites, interactive online media, user-created content sites, games • Movie making, including story and script development, animation and graphics • Website content creation and site evaluation • Audience Research – identifying the various segments of a population and the issues/concerns of each plus the best ways to reach and engage them. • Multi-cultural marketing – adapting campaigns to address the interests and concerns of various cultural and socio-economic groups, • Marketing and distribution plans and implementation • Goal tracking
