The contractor shall: • Have the ability to translate complex regulatory information into a digestible format. • Maintain and conduct a concise, focused outreach and education campaign that reaches the target audiences, including but not limited to, growers, homeowners, and elected officials. • Provide in-house public affairs/elected official outreach, as these items must be addressed quickly by knowledgeable staff. • Consult and advise the CPDPD and the Citrus Pest and Disease Prevention Committee (CPDPC) Outreach Subcommittee of target audience revisions based on the movement of ACP/HLB infestations, new technologies, or new citrus pests or diseases. • Provide information on how the industry assessment and federal funds have been used and inform growers of advances and discoveries attributed to funded grower activities. • Develop statewide messaging encouraging homeowner acceptance and cooperation with survey and treatment crews. • Participating in select public/homeowner events in areas where urban support of treatments is critical.
