Specifications include, but are not limited to: Task 1Develop Integrated Outreach Strategies and Materials The consultant shall assist ZWPA with developing integrated outreach strategies and materials. Specifically the consultant shall: a) Develop an annual outreach plan with the project manager at the start of each calendar year. The consultant shall assist staff in strategizing how to reach target audiences and leveraging the annual advertising budget b) Incorporate the use of CBSM c) Incorporate evaluation metrics d) Incorporate a variety of outreach mechanism/media e) Create traditional outreach materials and provide graphic design services to include: i) Utility bill inserts, print ads, factsheets, newspaper articles, Op-Ed pieces, displays, brochures ii) Promotional items for schools, special events, and businesses. iii) Customized illustrations and artwork for a variety of formats (displays, brochures). iv) High-resolution photographs with a regional context v) Images, charts and graphs clearly explaining complicated information or a compelling call to action vi) Videos and animated images vii) Movie making, including story and script development, animation and graphics f) Coordinate with outside printers and in-house City of Palo Alto copying services Any artwork designed for this contract shall become the property of the City of Palo Alto. Task 2 Market Research The consultant shall work with ZWPA staff to develop and implement market research to identify the various segments of the Palo Alto population and the issues/concerns of each segment plus the best ways to reach and engage them. Task 3Web Content and Evaluation The consultant shall: a) Assist ZWPA staff in developing web content and creative elements including photographs (including original photography if needed), graphics, charts, videos, games and other elements b) Evaluate the ZWPA website and give recommendations on how to make it more engaging, educational and interactive
