Specifications include, but are not limited to: Qualified consultants to provide graphic design services including concept, design and production for various Authority and bus related items. The goal of the OCTA and Bus Public Information Marketing Program is to keep the general public and stakeholders informed about OCTA’s programs, as well as to provide general, baseline communications that are necessary to provide current OCTA bus riders, as well as potential new riders, basic bus related information, which will allow them to navigate OCTA’s bus system. OCTA is looking for a full-service design firm (Consultant) to partner with to assist in the development and implementation of these core baseline programs and will be providing some, or all, of the following services to accomplish these goals: ▪ Marketing & Digital Marketing Campaign Development, Management and Optimization ▪ Email, social media, and mobile marketing strategy development, implementation, and optimization ▪ Print and digital creative development, design/copywriting and production ▪ Web and video design and production ▪ Photography, collateral printing and distribution, large format specialty printing and sign printing.
