2.1. Destination Marketing Services Proposers may submit for the entirety of the work described below, or for specific components. While agencies may specialize in a single area, the City anticipates working with no more than three agencies that collectively demonstrate expertise across the following categories. Please also reference Attachment A, which contains Napa TID’s strategic marketing plan for the fiscal year and beyond. Creative Development & Digital Marketing Brand refresh and refinement Ongoing branding, design, and creative asset development Blog writing and email marketing campaigns Website management, including building, hosting, SEO, etc. Paid digital media strategy and execution Social Media Management Organic social media development and management Paid social media advertising Influencer engagement and campaign management Public Relations Traditional media relations Paid public relations and media placements
