Specifications include, but are not limited to: Equip LAWA executives with the necessary skills and techniques to effectively navigate media interactions, enhance communication strategies, and uphold a positive public image. Deliverables include, but are not limited to: • Train executives on how to handle various types of media interviews, including live broadcasts, print media, and digital platforms. • Develop proactive crisis communication plans, media statements, and messaging strategies to ensure prompt and accurate information dissemination during difficult times. • Develop key talking points for different situations and stakeholders, ensuring consistent and impactful communication. • Provide techniques to engage and connect with diverse audiences through compelling presentations. • Conduct realistic media simulation exercises to allow LAWA executives to practice their skills in a controlled and supportive environment. Offer constructive feedback and coaching to help executives refine their communication techniques.