Specifications include, but are not limited to: The agency will work with Caltrain to create a multifaceted marketing campaign aimed at driving awareness and excitement around the new EMUs. The campaign should be designed with a focus on digital channels but should also include traditional advertising methods for a holistic outreach. [Feb – Apr]. The campaign will require the development of an assortment of creative assets that might include but are not necessarily limited to: • High-impact video content for social media, OTT, and television, possibly including a hero launch video • Interactive digital ads for platforms such as Facebook, Instagram, LinkedIn, and Google • A campaign landing page with relevant information about the new EMUs • Creative assets for outdoor advertisements (billboards, transit shelters, station signage, etc.) • Print-ready collateral for distribution at local events, businesses, and residences • In-station promotional materials and digital signage • Influencer marketing strategy, development and execution • Guerilla/nontraditional marketing strategy, development and execution • Activation/marketing strategy, development and execution
