Specifications include, but are not limited to: The Scope of Services is to be used as a general guide and is not intended to be a complete list of all work necessary to complete contract services. SF Elections is seeking services of an experienced marketing company to provide advertising /voter outreach services to supplement SF Elections’ voter outreach and education efforts over the course of the next five years. These supplemental services will include the development and implementation of 1) a series of voter outreach campaigns (one for each election scheduled in 2024-2028) and 2) as-needed outreach campaigns conducted during non-election cycle. All outreach campaigns will broadcast both general elections-related information to the local voting public (such as how to register to vote) and elections-specific information (such as which local offices are elected by the ranked-choice voting (RCV) method and how RCV works). All outreach campaigns will need to integrate multiple media and formats in both plain English and in Chinese, Filipino and Spanish. All outreach campaigns must utilize a broad range of marketing strategies, including but not limited to hard copy (paper), website, social media, radio, and television advertising. The selected contractor will work with SF Elections staff in developing the specific strategies associated with each campaign, and upon approval by SF Elections, the contractor will be responsible for producing and executing the final product. The precise scope and the estimated funding and completion date for each campaign will be specified by SF Elections. The preparation and implementation of outreach campaigns may include conducting research, developing messaging and creative; planning, purchasing, and executing traditional, non-traditional, and online media; tracking campaign progress; providing recommendations; and evaluating impacts and reporting findings. Typical budgets for SF Elections campaigns range from $50,000 to $300,000. Desired skills and experience, and typical project responsibilities include, but are not limited to, the following (generally listed in order of project progress):
