Specifications include, but are not limited to: 2.1 Services Solicited 2.1.1 Design, develop, and execute customized marketing strategies, content and videos to promote LAPD recruitment opportunities. Service 2.1.1 Deliverable(s): A detailed performance schedule by phase indicating the plan for accomplishing Task 1 must be provided as part of the proposal. The schedule should also identify the personnel engaged in each task, the deliverables for each task, and the significant completion dates. 2.1.2 Utilize radio, streaming, social media platforms and display targeting across designated marketing area to recruit applicants. Service 2.1.2 Deliverable(s): A detailed performance schedule by phase indicating the plan for accomplishing Task 2 must be provided as part of the proposal. The schedule should also identify the personnel engaged in each task, the deliverables for each task, and the significant completion dates.