A qualified marketing services firm is needed to provide the Board with assistance with the development of marketing, communications, and public relations services, including drafting a marketing plan to assist with the promotion of the Program; and provide the Board with program branding, design, and assistance with the planning of program related activities. The goal of obtaining these services is to increase the awareness and new funded accounts of the CalABLE Program in California and nationally through marketing, branding, and outreach activities. These activities include a range of marketing approaches designed to educate and raise awareness among targeted consumer groups, including, but not limited to: • Adult individuals with disabilities; • Parents and guardians of children with disabilities; • Members of underrepresented racial, cultural, ethnic, geographic, and linguistic groups with disabilities; • Recipients of benefits such as Supplemental Security Income (SSI) and Social Security Disability Insurance (SSDI);
