Specifications include, but are not limited to: seeking proposals from qualified firms to update all prior design, publicity materials and comprehensive marketing collateral to promote Fiesta La Ballona, hereinafter referred to as “Fiesta,” which includes stationery, flyers, programs, event signage, street and light post banners, posters, newspaper ads, website ads, outdoor/transit ads, email templates, postcards, t-shirts and event photography. The selected contractor will be responsible for preparing press releases and purchasing advertising space as well as printing and producing all marketing collateral needed to promote Fiesta for a period of two years with three additional oneyear options, contingent on performance.
