Specifications include, but are not limited to: Independent Contractors shall provide services to support University clients that need assistance interpreting the integrated marketing campaign or university brand and applying to specific needs of that client. Independent Contractors will work with University clients to develop and design marketing materials that meet aesthetic and communication standards (messaging, graphic identity, and accuracy and quality of materials) as determined by Strategic Communications and approved by the University of California, Davis. Specific examples of graphic design services include, but may not be limited to: a. Brochures, booklets, reports, manuals b. Direct mail flyers, postcards, and specialty pieces c. Event materials such as invitations, programs, award certificates d. Posters, banners, and vehicle wraps e. Print, web, and outdoor advertisements f. Web graphics and e-marketing materials g. Panels for table-top display units and conference, open-house, or trade show exhibits h. Graphs, charts, and other individual graphics or illustrations
