The City of Long Beach (City) is exploring creative ways to generate revenue to support City operations and the management and development of City assets along the City’s waterfront and entertainment areas. The City is interested in working with a firm that will develop and manage a Lifeguard Tower Advertisement Program that will make available advertising opportunities on lifeguard towers on Long Beach’s coastline. The selected vendor will need to work closely with the City’s Department of Economic and Fire Department to develop and implement a program that sells advertising space on lifeguard towers and complies with all applicable rules, regulations, and guidelines as required by the federal, state, City, and all government agencies, including the California Coastal Commission and all applicable City Advertising Policies, guidelines, and restrictions. Vendors with experience in advertising on ocean lifeguard towers and with current contracts with public agencies, specifically in California, are preferred.
