The Haas School of Business at the University of California, Berkeley, is seeking a dynamic and strategic paid media partner to manage cross-channel advertising campaigns for its MBA portfolio. As we enter our next phase of growth, we are evaluating agency partnerships to ensure we have the right engagements in place to ensure alignment with the future of digital advertising, creative strategy, and higher education recruitment. Berkeley Haas offers four distinct MBA programs: ● Full-time MBA ● Evening & Weekend MBA ● Executive MBA ● Flex MBA (online, with two required on-campus immersions) Each program has a unique audience, format, and value proposition. However, a key future goal is to align all messaging to a unified institutional brand identity currently being developed through a brand refresh, culminating Fall 2025. The selected agency must be capable of both differentiated program-level media planning and message testing for new unified “One Haas” brand narratives, including reputation and brand perception campaigns geared toward peers, potential students, and higher education leaders.
