Specifications include, but are not limited to: The City will establish a pool of graphic design professionals that can be contracted on an as needed basis for a variety of graphic and design services. Projects may include, and are not be limited to: brochures, letterhead, flyers, postcards, posters, public outreach materials, logo design, infographics, web design, billboard design, photo imaging, document layout, prepress/print coordination, and general design consultation. A goal in establishing a pool of graphic design professionals is to ensure fairness and to confirm an ongoing standard of professionalism in all designed materials throughout the City across departments and divisions. In addition, this RFQ seeks to equalize the baseline payment standards for graphic design professionals contracted by the City so that different contracted graphic design professionals do not bill dramatically different rates.