Specifications include, but are not limited to: he Bay Area Air Quality Management District (Air District) is developing an outreach strategy to increase the adoption of electric vehicles (EVs) in the San Francisco Bay Area and reduce air pollution and greenhouse gas emissions. To support these activities, the Air District seeks proposals from qualified firms to provide survey and research services to better understand consumer sentiments regarding light-duty EVs, including the views of consumers representing socioeconomic and geographic diversity as well as consumers at different levels of interest and knowledge in new technologies. To support the market and infrastructure for EV adoption, the Air District also requires data on sentiments of Bay Area property owners, fleet managers, and dealerships regarding EVs and EV charging infrastructure. This work will be conducted in Bay Area communities with low, medium, and high levels of EV adoption. The selected contractor will develop and implement a methodology for collecting feedback from Bay Area residents and business owners on EV adoption and EV charging infrastructure. The methodology may contain a combination of interviews, focus groups, surveys, etc. The Air District is interested in learning about consumer and business sentiments related to plug-in hybrid, battery electric, and fuel cell light-duty vehicles. The selected contractor will propose an approach to doing this work and will consult with Air District staff to refine that methodology to provide useful input to guide Air District programs. The methodology should focus on representative communities with low, medium, and high levels of EV adoption, so that the Air District programs can address the variety of needs across the Bay Area. The work will focus on filling gaps in existing research and should not duplicate existing research and survey studies. The contractor will ensure that the survey respondents are residents in the Air District’s 9-county jurisdiction.
