An interested firm must propose a location(s) within a Priority Area and identify CBOs for capacity building, EV education, and outreach to promote Air District EV grant programs and other EV incentive programs and initiatives with its proposal. The selected firm will develop and implement a comprehensive outreach strategy that educates the public about the program, facilitates participation, and builds partnerships to help the Air District accelerate equitable EV adoption in the Bay Area. • Community-Based Organizations must be a public or private nonprofit organization that represents a community or a specific part of a larger community, with a focus on addressing key needs in Priority Areas such as improving air quality, enhancing public health, reducing environmental inequities, or advancing social welfare. Task 1: Outreach Strategy In collaboration with the identified CBOs, the selected firm(s) will create a strategic outreach plan to promote the Air District’s Clean Cars for All Program and other EV related programs and initiatives. The plan should be designed to disseminate information and actively engage community members and stakeholders. Outreach strategies may include, but are not limited to: webinars, community events, social media campaigns, EV expos, and EV ride-and-drive events. The selected firm(s) will work closely with CBOs to tailor the outreach strategy to address the specific needs, barriers, and concerns of different Priority Areas. The plan should apply proven outreach methodologies to effectively reach and engage target communities and include clearly defined milestones, timelines, and deliverables to track progress and ensure success. Deliverables • Collaborate with identified CBOs to identify and implement EV engagement opportunities in Priority Areas. • Attend, coordinate, and facilitate planning meetings with CBOs and other stakeholders; provide meeting notes and action items. • Develop a comprehensive project workplan outlining outreach activities, milestones, and timelines; revise as requested by Air District staff. • Participate in and/or facilitate in-person meetings with CBOs and community members in Priority Areas to inform and support outreach efforts...
