Specifications include, but are not limited to: Tasks to include, but not be limited to the following: - Evaluate Lincoln's retail potential o Assessment of the community's strengths, weaknesses, and potential o Provide direction for initiatives, business retention, health care planning, industrial development and consumer market viability. o Analyze both current available space, occupied space, and potential space. o Analyze retail leakage and supply o Analyze household demographics and psychographics - Research and Verify Lincoln's Retail Trade Area o Collection, analysis, and evaluation of variables such as: demand density, costumer buying habits, economic trends, competition, traffic volumes, available sites, etc. o Define current retail situations in Lincoln, in the trade area and in any neighboring communities that impact Lincoln's retail environment o Help to translate data into information that can be used to attract and grow business sectors. o Identify market influences. o Ethnic populations, significant new or expanded developments, labor pool, local businesses, historic sites, military bases, universities and colleges, destination tourist attractions, prisons, medical facilities or major employers o Help match businesses to consumer bases o Use drive time data to analyze consumer shopping patterns - Healthcare analysis o Compare Lincoln's service levels to optimal service levels, compare to industry standards using MGMA (Medical Group Management Association) national averages
