Specifications include, but are not limited to: The County of Sacramento, Department of Health Services, Division of Public Health is seeking a qualified public relations and marketing firm that can provide media consulting services to several programs within Sacramento County Public Health (SCPH). SCPH will require the use of the public relations and marketing firm to assist with development and coordination of marketing strategies and public health focused messaging to our very diverse and growing community. Sacramento County is seeking a dynamic public relations and marketing firm with strong, full-service capabilities that can produce advertising and marketing campaigns anchored in diversity, with an ability to reach varying cultural, racial, ethnic, sexual, and gender diverse populations of Sacramento County. Individual programs within SCPH will request a variety of campaigns and projects over the term of the resulting contract. The awarded contractor must commit a team of experienced professionals to the account who have experience in: outreaching to and engaging with Sacramento’s multicultural and multi-language populations, knowledge of public health topics and ways to communicate their importance to Sacramento County residents. Audiences may include children, youth, young adults, adults, and older adults who reside in Sacramento County, and the following specific audiences: a) Residents who primarily speak Arabic, Cantonese, Farsi, Hmong, Russian, Spanish, and Vietnamese. b) Residents who primarily speak English, including those who identify as Black/African American, Latino/Latinx, Native or Native American. c) Residents who primarily speak English in self-identified Lesbian, Gay, Bisexual, Transgender/Gender Diverse, and Questioning (LGBTQ) communities.
