Specifications include, but are not limited to: Qualified marketing communications agencies that have the experience and ability to develop and execute all manner of customer-facing marketing and advertising materials on an as-needed basis for SMUD’s Communications, Marketing & Community Relations Department. The scope of services may include, but is not limited to: • Content creation: Copywriting and content development for print ads, brochures, direct mail letters, digital ads (display and text), web pages, infographics, scripts for commercials and videos (radio, television, web) and call centers (both inbound and outbound), outdoor ads (bus shelters, transit, billboards), and social media ads. • Graphic design: Print ads, bill inserts, brochures, direct mail letters, online creative (including interactive and rich media), website landing pages, web display ads, tradeshow displays and signage, publications, outdoor ads (bus shelters, billboards), point-of-purchase displays, and infographics. • Audio and video production: Audio and video production including radio and/or television commercials, voiceovers, web and social media-based video, motion graphics.
