The Contractor shall provide Programmatic Marketing Services including digital marketing and advertising for the California Department of Corrections and Rehabilitation (CDCR), Office of Peace Officer Selection (OPOS) to increase the number of applications for Correctional Officer (CO) positions. The Contractor shall provide a peace officer recruitment marketing expert capable of advertising on multiple platforms simultaneously while also exploring new advertising opportunities to meet the Department’s need to hire approximately 2,000 COs annually. The target application objective is an average of 4,600 per month. Advertising platforms and media buys include but are not limited to television, public billboards, diversity job sites, radio, geofencing, social media, candidate engagement events, and drip campaigns. In addition, the Contractor will be responsible for management and possible purchase of necessary platforms (Zoom or similar) to advertise and conduct regular virtual career fairs with multiple breakout rooms.
