Specifications include, but are not limited to: I.Marketing/Communications/Community Relations Consulting a. Consultant will participate with REU staff to develop and execute integrated marketing, advertising and communication strategies and tactics on a variety of Utility programs, projects, and initiatives. b. Participate in conference calls as well as on and off‐site meetings with REU staff to strategize marketing, communications, and community relations initiatives. c. Develop marketing, communications, and community relations plans, in collaboration with REU staff, for specific programs, projects and initiatives. i. For example: Develop marketing and community relations campaign promoting REU’s value proposition versus neighboring utility rates and reliability. d. In cooperation with and under the direction of REU staff, execute marketing, communications, and community relations plans/initiatives. e. Provide REU with a cost and time estimate (time and materials) prior to moving forward with the development or execution of all marketing/community relations initiatives. II. Website/HTML a. Consultant will participate with REU staff to develop website and HTML related tasks. b. In cooperation with and under the direction of REU staff, consultant will execute website edits and HTML tasks developed with REU staff. c. Provide REU with a cost and time estimate (time and materials) prior to moving forward with the development or execution of all website, HTML and email design related tasks. III. Copy Writing a. In cooperation with and under the direction of REU staff, provide copy writing services based on draft copy, flyers, email copy, memos etc. i. Copy writer to supply REU with drafts for review through approval of final copy. REU to provide final approval on all copy writing services. IV. Copy Editing a. In cooperation with and under the direction of REU staff, provide copy editing services of copy produced by REU staff or copy writer. i. Copy editor to supply REU with drafts for review through approval of final copy. REU to provide final approval on all copy editing services. V. Graphic Design a. In collaboration with and under the direction of REU staff, provide professional graphic design services for various initiatives based on marketing strategies and tactics developed; project examples include, brochures, flyers, newsletters, advertisements for both print and digital and other graphic promotional projects. b. In collaboration with and under the direction of REU staff, develop and execute strategic communication pieces which require unification of copy, graphics/images that deliver important content in an easy‐to‐understand manner.
