The City seeks agencies and professionals to provide strategic and innovative services on designated communication and marketing strategies. The successful contractor from this Request for Qualifications process will perform all communication activities using various media types and platforms for both the City and Recreation District. Qualified contractors shall consider and make recommendations regarding the following tasks or similar activities listed below. It is anticipated that the City will enter into a contract with the successful contractor for an initial term of three years with an option of two one-year mutual extensions. The specifications for each of the components below shall be presented with a proposed cost. The City will work closely with contractors to develop an effective marketing plan to engage the community and promote the City. However, it is expected contractors develop their own creative ideas to present to the City on a regular basis to ensure outreach activities, messaging and designs are constantly evolving and become more effective over time. Contractors must be able to work in a fast-paced environment, are expected to work independently with minimal guidance, and be proactive in seeking information, gathering written and visual materials, and coordinating with City staff while completing their work.