The consultant’s work will take place in three phases: • The first phase will consist of conducting baseline research, creating a design brief, and iterative design of creative messaging. • In the second phase, the consultant will lead a design process testing various approaches to implementing the messaging strategy and informed by iterative testing with Californians. The Judicial Council expects two to three rounds of feedback resulting in a minimum of nine to twelve pieces of exemplar content each designed to resonate with specific audiences in a specific media format. • The third phase will consist of the consultant guiding and advising Judicial Branch staff on how to adopt the successful messaging strategies in their own communication channels. This includes guidance on how to leverage potential paid, earned, and owned communication platforms. Implementation of distribution strategies will be managed by the Judicial Council. The consultant’s work product will be in English. It’s acceptable for Phase 2 work to continue simultaneously with Phase 3. • Finally, the consultant will conclude the engagement by delivering a toolkit for courts interested in adopting the messaging strategies. The toolkit should summarize findings and results from tested messages, creative assets that can be adapted for court use, and lessons learned about effective distribution.
