Specifications include, but are not limited to: Advertising Review existing messaging and develop new messaging, refine market differentiation, and key economic development points, update creative ads/visual designs, refine target audiences and deliver messaging for the online digital economic development campaign. Develop digital advertisement campaigns for social media platforms (e.g. Facebook, LinkedIn, Instagram, and/or Google) that target intended audiences for different purposes and drive traffic to the Economic Development and/or City website. Exploration and execution of additional print and digital advertising opportunities such as (but not limited to) airports, trains or metro lines, buses, radio, television, publications, etc. Assist with the production of promotional videos, including scripting, filming, editing, motion graphics and other video and photo-oriented requests. Monthly Metrics Provide monthly dashboard metric reports on social media platform engagement and website traffic, including City of Tracy accounts and Constant Contact Newsletters. Graphic Design Develop digital and print advertising messaging and designs that support the City’s Economic Development marketing campaigns. Graphic design support for various projects, such as but not limited to print ads in publications, posters, brochures, social media graphics, website graphics, etc. Update the City of Tracy Style and Branding Guide to include any additions or edits that may arise, such as template formats or sub-brand logo usage. Website/Technical Assistance Assist staff to ensure cohesive messaging on the Economic Development website in relation to digital ad campaign messaging. Provide website content creation and editing support. Configure webpages to maximize Search Engine optimization (SEO).
