Specific duties to be performed by the Commercial Real Estate Broker: A. Marketing and Representation. Create comprehensive marketing strategies, promotional materials, and leverage Broker’s network to attract potential buyers or tenants to Alameda Point and the City’s Other Properties. i. Work with City staff quarterly to identify strategic priorities and/or specific Properties to which greater marketing effort will be focused. ii. Place appropriate mutually agreed upon signage, at Properties that are actively marketed as available. This may include signage at entrances to Alameda Point, windows of buildings, secured to existing fencing on Properties or freestanding. iii. Prepare and distribute a standard brokerage flyer, that includes photos, updated maps, site layout, approximate size, description of improvements and other pertinent information, as it relates to the Property Type of the Property being marketed. B. Market Analysis and Strategy. i. Research and present data and analysis of current market trends, property values, and potential returns to inform City, as necessary or requested. Information will be used by City for negotiations, Council and other staff meetings, presentations, marketing and to support negotiations.
