The City of Newport Beach (“City”) is seeking proposals from qualified proposers interested in Comprehensive Management Services for a Certified Farmers’ Market at McFadden Square (Scope A) and a Summer Food Truck Program on the Newport Pier (Scope B) in the City of Newport Beach. The selected Market Operator(s) will be responsible for providing services in accordance with the Scope of Services section of the RFP. The objective of this Request for Proposals (“RFP”) solicitation is to identify the highest-qualified proposer(s) to provide these services over the course of a proposed five (5) year contract term with an option to extend for one (1) additional five (5) year renewal for Scope A and a one (1) year contract term with the potential option to extend based on the success of the program for Scope B. The City reserves the right to make multiple awards if doing so serves in the best interest of the City. Final contract terms, including compensation and length of the agreement are subject to final City and/or City Council approval. Prospective firms may elect to propose on Scope A and/or Scope B. Based on review and evaluation by City, City may, at its discretion, elect to award individual or multiple contracts for each Scope A and B, or award individual or multiple contracts for Scope A and B.