Specifications include, but are not limited to: The purpose of this solicitation is for CDPH to receive proposals from qualified multimedia agencies to conduct statewide public education and change campaigns that are co-designed for and by youth to raise behavioral health literacy for children, youth, caregivers, and their communities in California. The selected Contractor is responsible for creating statewide media campaigns based on Exhibit A, entitled “Scope of Work.” This solicitation and subsequent contract is exempt from Part 2 (commencing with Section 10100) of Division 2 of the Public Contract Code. This solicitation herein after will be referred to within this document and any appendices, as Solicitation (#23-10481). The selected Contractor will be required to produce and deploy impactful multicultural and multilingual media campaigns on 1) education and awareness to change the perception of children and youth mental, emotional, and behavioral health (MEB), including substance use disorders and wellness 2) education and awareness of mental health stigma, discrimination and strategies to advance mental health equity, tackle disparities, inequities, and promote a stigma free environment 3) education and awareness of effective community practices to support help-seeking behaviors without stigma 4) provide technical and media support to local and community partners.
