Specifications include, but are not limited to: The Scope of Services may include, but is not limited to:Develop comprehensive marketing communications strategies and plans, includingtargeting, media mix, tactics.Develop social media specific campaign strategies and creative development, includingdevelopment of custom applications for Facebook tabs, gaming, lead generation, as wellas promotions to grow networks and support other marketing campaigns.Copywriting of print ads, brochures, direct mail letters, web ads (display and text), webpages, scripts for commercials and videos (radio, television, web) and call centers (bothinbound and outbound), advertorials, outdoor (bus shelters, billboards), social mediawriting (status updates, tweets, blog posts, articles, video and photo descriptions).Graphic design and production of print ads, brochures, direct mail letters, online creative(including interactive and rich media), website landing pages, web display ads, tradeshowdisplays and signage, publications, outdoor ads (bus shelters, billboards), and point-of-purchase displays.Produce custom photography, both in studio and on location
