Specifications include, but are not limited to: 2.3. SCOPE OF SERVICESThe Scope of Services may include, but is not limited to:Develop comprehensive marketing communications strategies and plans for smart gridproject promotions and pilot recruitment, including targeting, media mix, tactics, thatprovide continuity of message and design.Develop social media specific campaign strategies and creative development, includingdevelopment of custom applications for Facebook tabs, gaming, lead generation, as wellas promotions to grow networks and support other marketing campaigns.Copywriting of print ads, brochures, direct mail letters, web ads (display and text), webpages, scripts for commercials and videos (radio, web) and call centers (both inbound andoutbound), advertorials, outdoor (bus shelters, billboards), social media writing (statusupdates, tweets, blog posts, articles, video and photo descriptions).Graphic design and production of print ads, brochures, direct mail letters, online creative(including interactive and rich media), website landing pages, web display ads, tradeshowdisplays and signage, publications, and outdoor ads (bus shelters, billboards).Produce custom photography, both in studio and on location.Digital media management and analytics including social media content posting anddistribution, as well as reporting and analytics (including Google and social mediatracking).Coding for web pages and microsites.Search Engine Optimization (SEO)
