• Provide a seasonal holiday event at the following designated sites: Pershing Square, Travel Town, Elysian Park, Lake Balboa/Anthony C. Beilenson Park and other potential locations, as needed (See Exhibit L for all locations). The seasonal holiday events will include an Ice Rink at Pershing Square with the other locations hosting events such as a festival of lights, winter wonderland, or any other seasonal festivity proposed by the successful respondent(s) and approved by RAP. • Provide professional service at reasonable market prices to meet the needs and expectations of the City, park patrons, and the neighboring community. • Optimize patron experience by providing unique seasonal holiday events, providing high quality service, and creating an attractive seasonal ambiance. • Assess, provide, and install ANY necessary high-quality equipment or infrastructure and install any furnishings in order to create an inviting Concession. Secure all necessary permits for such seasonal holiday event. • Maintain the cleanliness and appearance of the Concession to the satisfaction of RAP and meet industry standards by providing on-going maintenance of structures, furnishings and equipment during the duration of the seasonal event. • Establish and increase a strong customer base through the use of marketing and advertising tools and outreach to the community. • Implement, maintain, and enforce all health and safety rules and regulations as required by the City, County, State and Federal agencies. • Demonstrate awareness of the demographics and special needs of the community. • Work in partnership with RAP during the normal course of business.
