Specifications include, but are not limited to: The consultant will conduct research to help build a strong foundation for the SCC brand, in coordination with the Colleges Research and Planning Department. The importance of this work should not be underestimated. The scope of work must include research of student population demographics, and student success rates, at SCC in comparison to our primary competitors (Napa Valley College, Diablo Valley College, and Sacramento City College (Davis campus). The critical success rates include degree graduation rates, certificates completed, and transfers to four year universities. Demographic analysis must review the student population characteristics at each college in comparison to County-wide demographics to understand market share shifts. For example, is there a large Filipino population at Napa Valley College that is coming from Solano County, or are students from more affluent areas of Solano County choosing surrounding colleges? A trend analysis is needed going back to 2000 to understand recent shifts that may help explain where SCC is losing market share. A tour of SCC and surrounding college campuses may be beneficial to better understand the college choices students are faced with. A review of readily available college data comparing colleges is also needed.
