Specifications include, but are not limited to: San Diego State University (University), Department of Athletics is requesting proposals from firms qualified to manage advertising campaigns with a focus on digital marketing and content services. San Diego State University (SDSU) is seeking a strategic partner to manage strategic advertising campaigns for the Department of Athletics. The selected firm, through directed collaboration with Athletics staff, will develop and implement plans to manage social media and advertising campaigns for SDSU Athletics, with a focus on revenue and attendance results as well as increasing the social media and brand advancement. The advertising strategy should include the following elements: graphic design; social media ideation, creative, and analytics; brand building; video creation; public relations; special events ideation; media management; and analytics and metrics evaluation. 1. Strategic Planning. Partner will assist in developing strategic plan for marketing and advertising of SDSU Athletics. This plan will include review of all media platforms, creative development, existing marketing plans, and will provide recommendations on how to achieve desired revenue and attendance results as well as increasing the social media and brand exposures. 2. Creative Development. Partner will assist in developing creative to be utilized for marketing and advertising of SDSU Athletics. Please provide details related to the below areas of interest and provide any additional areas which should be considered in order to achieve revenue and attendance results as well as increasing the social media and brand exposures. a. Graphic Design – Partner will provide graphic design services, to include but not limited to projects such as digital campaign creative, out of home campaign creative, and team schedule posters.
