The Contractor shall provide media planning and ad placement services for County campaigns across the following media channels: Television (TV) Radio Newspaper Magazine Transit (e.g., bus exteriors/interiors) Billboards Social Media Platforms (e.g., Facebook, Instagram, YouTube) Email Distribution Services Services shall be requested on an as-needed basis throughout the contract period for public relations and media purchasing for newspaper, television, digital and physical ads, radio, and internet to support County of San Diego Office of Emergency Services (OES) projects and campaigns. County OES or its designated creative services vendor will provide all final, approved ad content and creative materials for placement. The Contractor is not responsible for content development or design services under this contract.