a) ACWM will be responsible for providing the following: At a minimum, the County’s designated Project Manager or his/her designee shall be responsible for overseeing and approving all work performed under any resulting agreement/work order. b) Awarded Vendor will be responsible for providing the following, and at a minimum Vendor will: 1) Design, create, develop, plan, implement, manage, and evaluate relevant comprehensive social marketing, media (advertisement), and/or public education campaigns. Success will begin with an increase in followers on social media platforms, followed (in preference) by inperson interactions at events, and engagement on social media platforms. Vendor will be required to conduct a minimum of two monthly meetings to provide project status updates and data regarding overall performance of the various social media platforms. Performance reports should indicate initial responses to information posted and responses over a period of time, e.g., daily, weekly, monthly. Meeting times and frequency will be coordinated and agreed upon between Vendor and ACWM. 2) Plan and buy social media advertisement(s) for the following various channels – Facebook, X (formally known as Twitter), Instagram, YouTube, and LinkedIn. The Vendor’s bid should include costs for all services to be performed. Only costs included in the Vendor’s bid will be reimbursed. 3) Provide expert guidance on emerging social media trends on Facebook, X (formally known as Twitter), Instagram, YouTube, and LinkedIn, social media platforms. 4) Plan, translate, implement, and manage a minimum of 3 to 4 countywide, large-scale, culturally sensitive social media events specifically targeting different languagespeaking audiences such as, Spanish, Japanese, Chinese, Korean, Tagalog, Thai, Vietnamese, and Farsi. Translations and interpretations will be certified by Los Angeles County-approved translators. Vendor produced documents/material must be written at an eighth-grade educational level. Translations performed by artificial intelligence services will not be accepted. 5) Develop and implement social media website/platform maintenance training (trainthe- trainer) for departmental staff.
