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Basic Information

Reference Number

0000312990

Issuing Organization

Orange County Power Authority

Owner Organization

Orange County Power Authority

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

23-002

Title

OCPA RFP for Marketing, Communications, Strategy, and additional services

Source ID

PU.AG.USA.2432969.C14059051

Details

Location

United States, California, Orange County

Purchase Type

Term: 07/01/2023 12:00 AM PDT - 06/30/2024 12:00 AM PDT
Option: Up to 5 years total.

Piggyback Contract

Description

1. GENERAL INFORMATION

STATEMENT OF INTENT

This Request for Proposals (RFP) seeks a firm (or firms) to provide a marketing, communications, strategy, public engagement, digital, and graphic design services for Orange County Power Authority (OCPA). This RFP also requests services related to press/media relations and public affairs, and OCPA branding and messaging within the community and various on-line platforms.

BACKGROUND

Orange County Power Authority (OCPA) is the electricity provider for the cities of Buena Park, Fullerton, Huntington Beach, and Irvine all located with the boundary of Orange County. OCPA began service to customers in 2022 serving approximately 243,000 customer accounts and 2,700 GWh of annual load. For more information, please visit OCPA’s website at www.ocpower.org.

We are seeking a lead firm to provide marketing and communications strategy and implementation services for Orange County Power Authority (OCPA). Branding and messaging services will also be needed so that the OCPA can educate residents within the service territory on Community Choice Energy (CCE) and the options that they will have before them prior to the 2022 launch. The successful Proposer(s) will need to assist with press/media relations, public affairs, web and graphic design, and the utilization of various on-line platforms.

Finally, we seek assistance designing and implementing a public engagement strategy in collaboration with community stakeholders that would increase public awareness of OCPA within its member communities.

The services we seek in order of urgency are as follows:

Branding, design, researched-based messaging and identity, website design, content development
Community outreach and stakeholder engagement
Marketing and advertising campaign
Media relations and public affairs
Project management/performance metrics

Your firm must have staff capable of meeting OCPA’s service needs and would need to be able to mobilize the full complement of needed staff within days of award. To the extent that you lack specific expertise in any of the disciplines needed by OCPA, a professional team of subcontractors or associate firms could be assembled by the lead vendor to complement their technical expertise.
Under the direction of OCPA staff and in collaboration with other OCPA vendors, the selected firm(s) will develop, enhance, implement, and maintain a multi-faceted plan for building program awareness, engaging potential OCPA residential, commercial, and industrial, customers, supporting the program website and design needs, promoting OCPA’s product offerings with a goal of building brand and program awareness via a framework for the development of long-term community engagement for OCPA.

RFP PROCESS

OCPA intends to procure the services in this RFP in a manner that maximizes the quality of services while also maximizing the value to OCPA and, by extension, the customers of OCPA. Proposers must be able to show that they are capable of performing the services requested either within a single company or in a team approach. Such evidence includes, but is not limited to, the respondent’s demonstrated competency and experience in delivering services of a similar scope as well as the local availability of the proposer’s personnel, press and other professional relationships, and other requisite resources that will be needed throughout this engagement.

Dates

Publication

03/07/2023 09:38 AM PST

Bid Intent

Not Available

Question Acceptance Deadline

03/14/2023 05:00 PM PDT

Questions are submitted online

Yes

Closing Date

04/04/2023 05:00 PM PDT

Contact Information

Steven Halligan

(949) 767-8700

shalligan@ocpower.org

Bid Submission Process

Bid Submission Type

Electronic Bid Submission

Pricing

In attached document

Bid Documents List

Item Name	Description	Mandatory	Limited to 1 file
Bid Documents	Documents defining the proposal	Yes	No
No entries

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