National Park College (herein known as “NPC,” “Agency,” or “State”) issues this Request for Proposal (RFP) to obtain proposals and a contract for Digital Advertising and Consulting. Selected vendor (herein known as “vendor” or “contractor”) shall publish digital advertising according to the needs of NPC. Selected vendor should have the ability to knowledgeably select the appropriate locations for said digital advertising that would be most beneficial to NPC. Contractor shall provide detailed analytic data and reports to NPC that effectively measure the return on investment and conversions. Contractor shall work closely with NPC as a consultant to direct NPC in the appropriate direction to get the most success from the digital advertising.
