Strategic Planning & Discovery • Collaborate with arena and university stakeholders to understand brand identity, user needs, and content priorities. Content Architecture & Navigation • Develop a clear and intuitive site map that highlights event information, ticketing, booking, and venue details. • Organize content to support both casual site visitors and event planners. User Experience (UX) & Usability • Prioritize user-first navigation and accessibility in all site elements. • Design with a mobile-first approach, ensuring seamless functionality across devices and screen sizes. • Incorporate prominent calls to action for ticket sales, booking inquiries, and newsletter sign-ups. Creative Design & Brand Alignment • Deliver a bold, contemporary visual design that reinforces First National Bank Arena as the premier regional entertainment venue. • Showcase upcoming concerts, events, trade shows, Red Wolves NCAA athletic events, and more. • Align design with the university’s branding standards when appropriate, while establishing a distinct Arena online identity. • Incorporate rich visuals, dynamic event content, and multimedia elements that elevate the site’s appeal. Technical Development • Recommend and implement a content management system (CMS) that allows for ongoing site updates and show announcements by arena staff. • Recommend and provide an off-campus hosting solution for the website. • Implement scalable architecture to support dynamic updates and integrations with platforms such as LiveWhale’s Calendar API (A-State’s Campus Calendar) and Ticketmaster. • Meet WCAG 2.1 Level AA standards for digital accessibility, a mandate under Title II of the Americans with Disabilities Act (ADA). Content Writing & Migration • Collaborate with Arena staff to refine and create high-quality, on-brand content that enhances clarity and engagement. • Migrate relevant content from the existing site, ensuring accuracy, consistency, and improved readability. • Optimize copy for web usability, SEO, and ADA compliance
