The Department seeks to communicate and inform Arkansas citizens of the services available. The new mobile application (app), online services, and new appointment features allow our citizens to experience great customer service experience. The Department’s goal over the next year is to increase visibility of the great services offered at the DFA app and to increase online services usage. The promotion of the app will be crucial to its success. The DFA seeks to maximize the Department’s talent and expertise with that of an outside firm. Through the resulting contract, the Department seeks to: • Increase public awareness of app launching 2026, online services offered, and great customer service experiences with all DFA offices. • Enhance DFA’s brand identity and positioning. • Develop and implement effective, integrated, multi-channel marketing strategies that reach target audiences, maximize Arkansas’ online offerings, and increase visibility of services offered.
