Secure, develop, maintain and grow both new and existing strategic partnerships involving sponsorships on behalf of the University. The organization shall leverage these partnerships to increase revenue, student/faculty/staff recruitment and retention, as well as engagement of University Alumni. All sponsorships will be subject to and comply with UA policies and procedures. Prospecting & Outreach Develop and implement a strategic plan for approaching potential sponsors who may be interested in sponsorship agreements with the University. In collaboration with the University’s marketing and communications team, develop marketing materials and campaigns that promote sponsorship opportunities. Marketing materials should utilize various channels, including digital media, press releases, University events, and the vendor’s existing and new contacts, to raise awareness about opportunities. Identify and research prospective corporations, donors and partners through various databases. Promote sales campaigns with a description of the University initiatives. Set calls, meetings and follow-up with potential partners. Create presentation material that provides information for potential investments and/or partnerships with the University as part of the sponsorship program.
