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Digital Transformation for Arizona State University Enterprise Marketing Hub


Location
Arizona
Publication Date
07/09/2019 06:33 AM EDT
Closing Date
07/12/2019 05:00 PM EDT
Issuing Organization
Arizona State University
Solicitation Number
Description

Specifications include, but are not limited to: Arizona State University is requesting sealed proposals from qualified firms or individuals for Digital Transformation Services for Arizona State University Enterprise Marketing Hub; Arizona State University Enterprise Marketing Hub is seeking to implement a digital transformation to build a constituent-focused, data driven omni-channel marketing system that will enable us to market to our alumni in ways that better serve their interests/needs and provide the content on the channel they prefer, thereby building their affinity and keeping them connected to ASU as lifelong learners. It is our intent that the system we build via this digital transformation effort will have applicability throughout ASU’s distributed marketing organization to support similar efforts by other University departments whose marketing and outreach, target other important constituent groups.

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