Discovery and Strategy - Review research, audience data and competitive set. Facilitate stakeholder workshops (leadership, staff, patrons, community partners). Articulate brand positioning, personality and messaging pillars. Brand audit summary. Brand strategy and creative brief. Visual Identity Development - Develop a minimum of two (2) distinct creative directions. Refine selected direction through up to three (3) rounds of feedback. Primary and secondary logos (horizontal, vertical, icon‑only). Color palette and secondary color palette, typography system, graphic elements. Accessibility‑compliant color/contrast specs. Logo lockups with the City of Mesa logo. Sub‑Brand & Program Extensions - Create a sub-branding system for: Mesa Contemporary Arts Museum Mesa Arts Center Foundation Members Circle at Mesa Arts Center Mesa Arts Center Art Studios Mesa Arts Center Volunteers Mesa Arts Center Event Services Logo lockups & usage guidance for each sub‑brand Collateral & Template Suite - Design key collateral: business cards, notecards, letterhead, envelopes, PowerPoint, email header, electronic signatures, social media post/grid, print and digital ads, large‑format signage (banner, window cling, marquee, billboard). Editable, print‑ready files (Adobe CC + packaged fonts). Brand GIFs and animation. Editable templates in Microsoft Office. Brand Guidelines - Compile a comprehensive standards manual. PDF + interactive (web‑based) brand guidelines. UI style guide*. Launch Support - Provide rollout plan and asset handoff. Final suite of materials. Training deck.
