Specifications include, but are not limited to: The purpose of this initiative is to develop a brand and campaign to market Sedona to visitors that underscores the City’s desire for balance of the needs of the tourism industry with resident quality of life. Once the brand – including a tagline, color palette, typography, style guide and logo – and marketing campaign are established, the City may continue to use this Firm in future marketing efforts. The intention of the marketing campaign is to strategically attract the type of visitors to the area who will share local values, respect the destination, generously support local businesses and come during needed periods. The City will need to educate visitors before they arrive and manage their impacts once they are in market and after they have left.
