2.1 Market Research 2.1.1 Conduct research to identify advertising opportunities for the new bachelor's degree programs offered by YC. • Analyze target audiences • Demographics • Psychographics • Market trends 2.1.2 Collect and analyze data on potential student needs, preferences, and behaviors. 2.2 Competitive Analysis 2.2.1 Research competitors offering similar programs in target markets. 2.2.2 Assess competitors' strengths, weaknesses, positioning, and marketing strategies. 2.3 SWOT Analysis 2.3.1 Identify the new program’s strengths, weaknesses, opportunities, and threats in the new markets. 2.3.2 Provide actionable insights based on the analysis. 2.4 Strategic Advertising Plan Development 2.4.1 Develop a comprehensive advertising strategy tailored to launching bachelor's degree programs in new markets. 2.4.2 Define key messaging, positioning, and brand differentiation. 2.4.3 Create measurable goals and objectives to allow YC to measure the success of the advertising plan 2.5 Tactics and Implementation 2.5.1 Develop tactical plans for the following areas: • Advertising and creative development. • Digital and traditional media advertising (e.g., social media, search engine marketing, print, radio, and TV). • Public relations and outreach campaigns. • Community engagement and partnerships. 2.5.2 Media planning, buying, and placement.
